Client Orientation. The company exists for serving our clients. Our jobs exist for serving our clients.

Relationships. We do what is right in all relationships with the client and with each other. This requires forming positive, long term working relationships. We must understand our clients' businesses and understand our role toward their business goals. Our people define the team. Our relationships among our people contribute to the success of the team.

Responsibility. We each need to assume responsibility. Each of us must speak of challenges, not obstacles. Everyone must take the initiative. We are judged by what we finish, not by what we start. Responsibility involves taking ownership, follow-up, and follow-through.

"Responsibility is a unique concept. It can only reside and inhere in a single individual. You may share it with others, but your portion is not diminished. You may delegate it, but it is still with you. You may disclaim it, but you cannot divest yourself of it." - Admiral Hyman Rickover.

Innovation. Innovation is an advocate of change. We must have a permanent dissatisfaction with the status quo. Everyone's input is valuable.

Integrity, Courage, Conviction. We have a responsibility to our clients and to each other. Integrity, courage, and conviction will bring us into the future. We must do what is right. We all must treat people with respect. We must fulfill commitments and deliver on our promises. If we accomplish this, success will follow in the form of job satisfaction, technical accomplishments, and profits.

"There is a success principle that I call the laminated principle. It works like this: You make a promise - and deliver. You accept an assignment - and fulfill it. You attempt something "impossible" - and pull it off. Finally, year after year, maybe decade after decade, you have applied one accomplishment on top of another, one achievement over another - promises kept and commitments fulfilled. Your reputation is like a laminated beam that has durability and power. People believe in you. They take you at your word. They'll sign a contract with you because they know you're going to deliver. At that point you've "inherited the earth." Blessed are the patient people, blessed are the persistent. They shall ultimately win." - Dr. Robert Schuller.

Persistence. Tenacity and perseverance will separate us from our competitors. We must possess the ability and desire to work hard.